The US elections and the Obama campaign was closely followed here in India also and the way Obama reached the youth and common people inspired many. Now it seems that the political parties are experimenting with similar campaigning tactics here also in the coming Assembly elections. The youth forms 2/3rd of the total population and the political parties are trying to reach them through the new age media’s including the internet and mobile phones. While the Indian National Congress has produced some promotional videos (link) that are widely promoted over the internet the BJP goes much beyond that through official websites and forums. Through this BJP hopes to reach individual voters. Continue reading
